Digital strategy and development, built on two decades of results.
I’m Joshua Smith, a digital strategist and developer in Minneapolis. I bring together digital marketing, web development, AI, and 20+ years of experience to drive real results, and I’m always glad to connect with people building meaningful things.
Capabilities I’ve built
over two decades of work
Not a menu of buzzwords. Specific skills I’ve developed and applied across hundreds of projects, whether embedded with a team or working independently.
SEO & AI Visibility
Technical audits, on-page optimization, and AI search visibility strategies that surface content where buyers are looking.
Web Development
WordPress builds with a focus on performance, accessibility, and maintainability. Bricks, ACSS, and custom schema implementation.
Digital Strategy
Connecting marketing goals to technical execution. Scoping, roadmaps, and the kind of clear thinking that keeps projects on track.
Accessibility & UX
WCAG compliance audits, usability reviews, and practical recommendations that make sites work for everyone.
Analytics & Reporting
GA4, Search Console, and Semrush translated into reports that decision-makers can act on. No vanity metrics.
Systems & Automation
Microsoft 365, SharePoint, Power Automate. Building the internal infrastructure that lets teams focus on the work.
People-first digital work,
backed by two decades
of doing it
I’ve spent two decades leading web development and digital strategy for agencies and organizations across Minneapolis. My background is in Sociology and the arts, which shapes how I approach every project: start with the people, then build the technology around them.
I’ve worked across healthcare, nonprofit, professional services, corporate, and association organizations. Whether it’s a ground-up site build, an SEO audit, or getting a SharePoint intranet off the ground, I bring the same thing to every project: clear thinking, honest assessments, and work that holds up.
More About My BackgroundOutcomes from real projects
Questions people ask
Senior web development, UX, AI automation, and marketing technology, with 20+ years of hands-on experience across each.
Yes. Custom AI agents, conversational chatbots and site assistants, workflow automation, and AI-augmented reporting, built around what a team actually needs.
Answer Engine Optimization is making content easy for AI assistants like ChatGPT, Perplexity, and Google AI Overviews to find, cite, and recommend, using structured data and clear, well-organized content.
Healthcare, nonprofit, professional services, corporate, and association organizations.
Let’s connect
No pitch. No pressure. Just a conversation, whether you’re hiring, exploring a collaboration, or want to talk shop.
Get in Touch