A full stack of digital
skills, built over
two decades

From SEO and web development to AI-powered strategy, here’s a closer look at the areas I work in and the skills I bring to a team. Full stack, senior-level, and grounded in real results.

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20+
Years in digital
Full Stack
Strategy to code
Data-Led
Every decision
Hands-On
End to end

Campaigns that generate
qualified leads, not just clicks

Targeted campaigns that connect businesses with the right audience and turn that attention into measurable results. Every channel, every tactic, grounded in data and tied to outcomes you can track.

Search Engine Optimization

On-page, off-page, and technical SEO, plus Answer Engine Optimization (AEO), to improve rankings and put content in front of the right people.

Pay-Per-Click Advertising

Google Ads and social ad campaigns built around conversion, not impressions. Managed to deliver immediate traffic and real ROI.

Email, Social & Content

Automation sequences, social engagement strategies, and content that builds an audience and nurtures leads through to conversion.

Websites built to perform,
not just look good

Custom, mobile-first builds designed for speed, accessibility, and conversion. The website is the foundation of everything else, and it should work as hard as the team behind it.

Custom Web Design & Development

Built from scratch for speed, SEO, and user experience. WordPress, Bricks Builder, ACSS, and custom schema implementation.

E-Commerce Solutions

Full-featured storefronts built to sell. Product pages, payment integration, and inventory management designed around the customer.

Nonprofit & Fundraising Sites

Donation-ready platforms and campaign microsites that empower a mission and make giving easy.

Data that tells you what
to do next

Real-time reporting, conversion optimization, and market intelligence translated into clear action. No vanity metrics. No dashboards that gather dust. Insights you can act on.

Web & Campaign Analytics

GA4, Search Console, and Semrush reporting that shows what’s working, what’s not, and where to focus next. Built for decision-makers, not data scientists.

Conversion Rate Optimization

UX audits and behavior analysis to identify where visitors are lost and what to change. Small improvements, measurable impact.

AI-Powered Market Research

Competitive intelligence and trend tracking powered by AI. Surfacing opportunities a competitor hasn’t noticed yet.

Strategic Consulting

Strategic direction and training that helps teams build internal capability and make confident decisions.

Smarter workflows,
fewer manual tasks

AI solutions and workflow automation that free teams for higher-value work. From content generation to custom analytics dashboards, built around what a team actually needs.

AI Use Case Consulting

Identifying where AI fits into a business today. Practical recommendations, not theoretical possibilities.

AI-Powered Tools

Custom systems tailored to specific goals. Content generation, smart analytics dashboards, and intelligent automation.

Workflow Automation

Power Automate, Zapier, and custom integrations that eliminate repetitive processes and let a team focus on the work that matters.

AI Agents & Assistants

Custom AI agents that handle research, reporting, and routine work, built on current agent frameworks and connected to a team’s tools.

Conversational AI & Chatbots

Site assistants and internal chatbots that answer questions, qualify leads, and support a team, grounded in their own content.

AI-Augmented Reporting

Automated, AI-assisted reports in Word, PowerPoint, and CSV that turn GA4, Search Console, and campaign data into clear, decision-ready summaries.

From conversation
to results

Every project follows the same clear path. No surprises, no scope creep, no guessing where things stand.

1

Discovery

We talk through the goals, the challenges, and where things stand today.

2

Strategy

I build a clear plan with specific recommendations, timelines, and expected outcomes.

3

Execution

Work gets done, with direct access to me throughout, regular updates, and no surprises.

4

Measure & Refine

We track results, identify what’s working, and adjust. Continuous improvement, not set-it-and-forget-it.

I measure success
through real outcomes

Every project starts with clear goals. I build lasting working relationships and deliver results that hold up over time. Clear communication, transparent reporting, and work that lasts.

Want to work together?

Whether you’re hiring, exploring a collaboration, or just want to talk digital strategy, I’d love to connect.

Get in Touch