Senior-level skills,
built over two decades
of hands-on work

I’m Joshua Smith, a digital strategist and developer with 20+ years across digital marketing, web development, and brand growth. Here’s a bit about my background, how I work, and what I care about.

Joshua Smith, digital strategist

A straightforward approach
to getting results

Every project has its own goals and its own challenges. I take the time to understand both before recommending anything. Here’s what that looks like in practice.

01

Hands-On

I do the work myself. Senior-level thinking applied directly, from day one, with no handoffs to junior staff.

02

Grounded in Data

Every recommendation comes from market analysis, competitive intelligence, and performance data. Not hunches. Not trends for the sake of trends.

03

Built for Results

Work tied to qualified leads and revenue, not vanity metrics. Always clear on what’s working and what needs adjusting.

20+ years of building
what works online

I’ve spent 20+ years building the websites, marketing technology, and automation behind digital growth. It’s been hands-on, senior-level work for agencies and organizations that needed it done right.

My focus is where strategy meets execution: web development and UX on WordPress and modern CMS architecture, technical SEO and AI search visibility (AEO), WCAG accessibility, and the AI and automation layer that removes manual, repetitive work. That includes AI agents, conversational chatbots, workflow automation, and AI-augmented reporting that turns raw data into decisions.

My background is in Sociology and the arts, which is why I start with the people and build the technology around them. The throughline across every project is the same: clear thinking, honest assessments, measurable outcomes, and work that holds up.

Core Capabilities

SEO & AI Search VisibilityTechnical audits, on-page, AEO
Custom Web DevelopmentWordPress, Bricks, ACSS, Schema
Paid Media & Social StrategyCampaign management, audience targeting
E-Commerce SolutionsHigh-performance online stores
Analytics & ReportingGA4, Search Console, Semrush

Industries

Healthcare
Nonprofit
Professional Services
Corporate
Association

Comprehensive digital
expertise across the stack

SEO & Search Strategy

Advanced SEO, AI search visibility, and content strategies that put businesses in front of qualified buyers.

Web Design & Development

Custom websites built for performance, accessibility, and conversion. Not templates with a logo swapped in.

Marketing Campaigns

Full-scale campaigns across paid, organic, and social channels. Integrated, consistent, and tied to measurable outcomes.

E-Commerce

High-performance online stores that convert visitors into customers and scale with the business.

“Beyond the
work.”

Outside of digital strategy, I’m a father, husband, and active community member. I make music, experiment with recipes, and read whenever I get the chance. As both a writer and an entrepreneur, I bring a creative perspective to problem-solving and a genuine curiosity that shows up in everything I do. The same energy I put into my work goes into the relationships I build with the people I work alongside.

Let’s connect

Whether you’re hiring, exploring a collaboration, or want to talk about an opportunity, I’d love to hear from you.

Get in Touch